Kristelle Siarza

Owner/CEO of @SiarzaSD, @MisterSiarza‘s mom, #ZTA alumnae, #entrepreneur, #makeup influencer in training, @49ers fan and proud Filipina. #BossLady

Kristelle is a business executive, strategist and entrepreneur with over a decade of experience in digital communications and marketing. In 2014,  she founded Siarza Social Digital – a 360 degree digital communications firm that pivots on innovation, curation and creativity. The company has grown to 20 team members working globally for the digital marketing agency.

Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for various industries, like health, finance, cannabis, retail and government. Her team has helped clients generate millions of impressions and SiarzaSD’s award-winning campaigns have received local and national recognition. She has also helped companies with their launch by building their business and marketing strategies. 

As a Filipino-American, she is one of Albuquerque, NM’s youngest business owners of minority status and one of the New Mexico’s rising stars. In 2016, Kristelle was honored as one of NM’s ‘Forty Under 40,’ 2019 she received the “Women of Influence” award, and Siarza Social Digital was honored with a ‘Flying 40 Falcon Award’ as one of the fastest growing companies in the state.

Kristelle believes in giving back to the community with time and effort. She currently serves as the president of the board for the Domestic Violence Resource Center, as sits as a board member for the Grief Resource Center and the New Mexico Foundation for Open Government.

In her spare time, she’s a sub-par competitive kickball player that volunteers her time with various charities outside of her board work focused on children and Asian American communities. She has a baritone-playing, anime-loving son named Johnathan, and incredibly patient and loving boyfriend named Spencer.

Kristelle’s Speaking Experience

Kristelle has spoken at dozens of conferences, panels and workshops. Some of her past speaking engagements and interviews include:

  • Filipino American National Historical Society
  • National Congress of American Indians: RES New Mexico
  • Reno Cannabis Convention, SLV Hemp Symposium
  • Lawyer Pilots Bar Association
  • New Mexico in Focus (A production of New Mexico PBS)
  • SCORE New Mexico
  • New Mexico American Marketing Association
  • PRSA Southwest Conference
  • Various universities across the Southwest
  • New Mexico TV/Print outlets (Albuquerque Journal, Santa Fe New Mexican, KRQE-TV, KOB-TV)

Five Years of Awesome

I wrote this piece for to express my gratitude to the people who got us to our five year anniversary, and dedicated the piece to my Auntie Dely....

Cats – Siarza Social Second | Episode 1


Course Podcasts


Tory Burch Finalist: Vote Now

In November, Donyelle found a piece of content from Accion in Arizona Colorado Nevada New Mexico Texas, inviting female entrepreneurs to apply for the Tory Burch Foundation fellowship. This prestigious program is designed for women entrepreneurs – providing the...

Diverse Business Leader Profile: Kristelle Siarza

Thanks to Albuquerque Business First for choosing me as a 2018 Diverse Business Leader. Here's an excerpt from my speech at the event. I was really excited to have my son in the audience 🙂 Not only do I want to thank Albuquerque Business First, my family, team from...

Kristelle’s Speaker Topics

Keeping Pace:
Millenial Talent Development

How can other cities of a different proactively attract millennials for job creation and future growth? Recognized in Albuquerque Business First as one of New Mexico’s Forty Under 40, I can help organizations and associations with this problem.

Tilt and Shift:
Evolving Digital Marketing & Strategy

Because digital marketing strategy constantly changes, it’s a challenge for most marketing and communications teams to keep up with new technology and innovating tactics. This popular workshop helps people of all skill levels to understand digital.

Minority Report:
Developing as a Minority Business Owner

The heaviest barrier to lift for a minority are personal objections. Recognized in Albuquerque Business First as a Diverse Leader, I can help companies and associations overcome fears.

Kristelle’s Companies

Book Kristelle Now

If you need the following:

Speaker on Digital Marketing

Commentator on social media or media management

Insights on the Filipino/Asian American Community

A friend to talk to

Kristelle is available!