Kristelle is a business executive, nonprofit founder and entrepreneur with over a decade of experience in digital communications and leadership. In 2014, she founded Siarza Social Digital – a 360-degree digital marketing firm that pivots on innovation, curation and creativity. The company has grown to more than 15 team members working globally for the agency.
Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for various industries like health, finance, cannabis, retail and government. Her team has helped clients generate millions of impressions and SiarzaSD’s award-winning campaigns have received local and national recognition. She has also helped companies with their launch by building their business and marketing strategies.
As a Filipino-American, Kristelle is one of Albuquerque’s business owners of Asian descent. In 2016, Kristelle was honored as one of New Mexico’s Forty Under 40. She also received the Women of Influence award in 2019, and Siarza Social Digital was honored with a Flying 40 Falcon Award as one of the fastest growing companies in the state.
Kristelle believes in giving back to the community with time and effort. Civic leaders like Mayor Tim Keller of Albuquerque and Mayor Gregg Hull of Rio Rancho have trusted Kristelle with serving the community on economic development tasks forces. She currently serves as the president of the board for the Domestic Violence Resource Center and is a board member for the New Mexico Foundation for Open Government, United Way of Central New Mexico’s marketing committee, and Rio Sandoval Connects. She founded the Asian Pacific Islander Business Collaborative in the wake of COVID-19 to support Asian business owners.
In her spare time, Kristelle is a sub-par competitive golf and kickball player that volunteers for various charities focused on children and Asian American communities. She has a baritone-playing, anime-loving son named Johnathan, and an incredibly patient and loving boyfriend named Spencer.
Recognition & Awards
2019 Women of Influence
2017 Diverse Business Leader Award
2016 40 Under Forty - Albuquerque
2019 Top CEO
2016 “Flying Falcon” Award by Techonology Ventures Corporation
Companies and Projects
Small Business and Entrepreneurship
The Parallels of a Love Life and Business
Digital Marketing & Strategy
Asian Pacific Islander Advocacy
Kristelle is available for any speaking engagements, webinars or guest engagements.