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Kristelle Siarza

Owner/CEO of @SiarzaSD, @MisterSiarza‘s mom, #ZTA alumnae, #entrepreneur, #makeup influencer in training, @49ers fan and proud Filipina. #BossLady

Kristelle is a business executive, strategist and entrepreneur with over a decade of experience in digital communications and marketing. In 2014,  she founded Siarza Social Digital – a 360 degree digital communications firm that pivots on innovation, curation and creativity. The company has grown to 20 team members working globally for the digital marketing agency.

Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for various industries, like health, finance, cannabis, retail and government. Her team has helped clients generate millions of impressions and SiarzaSD’s award-winning campaigns have received local and national recognition. She has also helped companies with their launch by building their business and marketing strategies. 

As a Filipino-American, she is one of Albuquerque, NM’s youngest business owners of minority status and one of the New Mexico’s rising stars. In 2016, Kristelle was honored as one of NM’s ‘Forty Under 40,’ 2019 she received the “Women of Influence” award, and Siarza Social Digital was honored with a ‘Flying 40 Falcon Award’ as one of the fastest growing companies in the state.

Kristelle believes in giving back to the community with time and effort. She currently serves as the president of the board for the Domestic Violence Resource Center, as sits as a board member for the Grief Resource Center and the New Mexico Foundation for Open Government.

In her spare time, she’s a sub-par competitive kickball player that volunteers her time with various charities outside of her board work focused on children and Asian American communities. She has a baritone-playing, anime-loving son named Johnathan, and incredibly patient and loving boyfriend named Spencer.

Kristelle’s Speaking Experience

Kristelle has spoken at dozens of conferences, panels and workshops. Some of her past speaking engagements and interviews include:

  • Filipino American National Historical Society
  • National Congress of American Indians: RES New Mexico
  • Reno Cannabis Convention, SLV Hemp Symposium
  • Lawyer Pilots Bar Association
  • New Mexico in Focus (A production of New Mexico PBS)
  • SCORE New Mexico
  • New Mexico American Marketing Association
  • PRSA Southwest Conference
  • Various universities across the Southwest
  • New Mexico TV/Print outlets (Albuquerque Journal, Santa Fe New Mexican, KRQE-TV, KOB-TV)

Maintaining a Healthy Work-Life Balance

Finding a happy medium between managing work and maintaining positive relationships with friends and family is crucial for your success and happiness. So many people struggle to find that balance. It is oftentimes still a battle for me, but I have found some tips to...

How to Run A Business During A Pandemic

The pandemic has dramatically changed the way people consume products, make buying decisions and run their businesses. This can be problematic for several businesses that are seeing fewer customers coming through their doors. However, this does not mean that you...

Appearance on: No More Normal

  Last month, I was a guest panelist on NoMoreNormal, a podcast hosted by Khalil Ekulona on KUNM. The topic of discussion was a report published by the American Academy of Arts & Science, titled Our Common Purpose: Reinventing American Democracy for the 21st...

Five Leadership Ideas on Managing Millenials

Nowadays, the workplace is already filled with millennials who have a different approach to the way they do things. These individuals play an important role in the success of the companies where they work, which is why they are considered assets for businesses....

Four Resources for Entrepreneurs to Learn About Leadership

Leadership is defined as the ability of a person to guide or lead individuals belonging to the same group or those having the same goals. Take note that people in business must have great leadership skills so that they can grow their companies. Before I start, I want...

The benefits of giving back to your community

Community is and always will be a strong pillar in the core values of SiarzaSD. Over the years, we have been honored to provide support to the great nonprofit organizations through our social media, website, event coverage and PR services. I want to show you some of...

How to Expand Your Company Through Remote Teams

With the Coronavirus pandemic in full swing, several companies have been forced to shift their working arrangements and business operations. To comply with the guidelines on social distancing and community quarantine, entrepreneurs are now allowing their people to...

Five Years of Awesome

I wrote this piece for to express my gratitude to the people who got us to our five year anniversary, and dedicated the piece to my Auntie Dely.

Kristelle’s Speaker Topics

Keeping Pace:
Millenial Talent Development

How can other cities of a different proactively attract millennials for job creation and future growth? Recognized in Albuquerque Business First as one of New Mexico’s Forty Under 40, I can help organizations and associations with this problem.

Tilt and Shift:
Evolving Digital Marketing & Strategy

Because digital marketing strategy constantly changes, it’s a challenge for most marketing and communications teams to keep up with new technology and innovating tactics. This popular workshop helps people of all skill levels to understand digital.

Minority Report:
Developing as a Minority Business Owner

The heaviest barrier to lift for a minority are personal objections. Recognized in Albuquerque Business First as a Diverse Leader, I can help companies and associations overcome fears.

Kristelle’s Companies

Book Kristelle Now

If you need the following:

Speaker on Digital Marketing

Commentator on social media or media management

Insights on the Filipino/Asian American Community

A friend to talk to

Kristelle is available!